I’m James, a personal trainer and strength coach at Physiothenix. I began my training journey at a young age through calisthenics, and during my undergraduate years at McMaster University—where I completed a Bachelor of Science in Mathematics and Computer Science—I started taking streetlifting and weighted calisthenics seriously as a competitive pursuit. That process of training, learning, and problem-solving ultimately led me to pivot toward personal training and strength coaching, where I found a deeper passion for helping others. I obtained my Certification as a Personal Trainer through NASM, and I’m in the process of becoming a Certified Strength and Conditioning Specialist (CSCS) through the NSCA. I genuinely enjoy sharing my knowledge and experiences and seeing clients make meaningful progress toward their personal goals.

My approach to coaching is rooted in the belief that mindset and personal beliefs are at the core of sustainable change. I focus on strength-based, evidence-informed training methods that build not just physical capacity, but confidence and long-term consistency. Whether working with general fitness clients or strength-focused athletes, my goal is to create training that is purposeful, adaptable, and empowering—helping people develop a healthier relationship with movement while building strength that carries over into everyday life.

In my time outside of the gym, you can find me playing my favourite songs on the piano, exploring different philosophies and spiritual practices, and watching one too many cute cat videos.